Meet beauty entrepreneur and Mum of four boys, Amy Adams, who opened Pontcanna’s beautiful shop of self care, Studio Muse in February 2019.
With a career history spanning almost 20 years in Beauty it’s no wonder why Amy has created a retail boutique dedicated to the subject. In 2018 ‘life happened’ and after owning beauty salons for a number of years, Amy saw an opportunity to do something a bit different and make a positive change.
Amy became a Professional Make-up and Hair Artist at just 20 after attending the famous London College of Fashion. Very soon make-up brand Bobbi Brown saw Amy’s talent for (what was becoming) her signature style of ‘clean, minimal and editorial’ make-up design, something ahead of the times in 2003. Amy styled many brides for Bobbi Brown before starting her own beauty business and moving to the beautiful city of Bath.
“Bath was the epicentre of high-class weddings and events and soon I was in high demand up and down the country (and further!) as so many Women wanted to look and feel their most beautiful, but still like themselves”
With a passion for empowering Women and giving them confidence through beautiful, natural make-up design Amy furthered her studies by qualifying as an Aesthetician in Semi-permanent Make-up and Microblading. Enjoying the ability to restore lost features or enhance natural shape and definition became Amy’s mantra.
During 2018 Amy and her Husband welcomed their third Son. Benjamin was born very prematurely and needed a long stay at UHW Neonatal unit. It was during this time that as a family, they made the decision to make some healthier life choices.
“This was an incredibly painful year for us as a family and it was clear it was time to make a healthier choice for our wellbeing.”
After a period of reflection, re-evaluating what was important to them and taking a massive leap of faith, Amy happened upon an idea that would harness all the wonderful aspects of a beauty business and more. Self Care was more important than ever and 2018 allowed time to explore what made her feel good again.
The beautiful premises of Studio Muse was the perfect home for Amy’s vision and it soon opened filled with a whole array of vegan self care, wellbeing and beauty products … and beautiful British flowers too!
“I remember thinking, can I actually sell flowers alongside lipstick and face cream? Why not? So we did!”
Skip forward a year or so, Studio Muse has successfully navigated it's way through the Covid-19 lockdowns and is now enjoying a beautiful new chapter. Namely the exciting launches of Amy's own signature vegan face and body collection; Motto Botanicals and Studio Muse's own luxury vegan home fragrance collection Muse by Studio Muse, all hand made by Amy in Pontcanna.
Studio Muse has certainly become the go-to haven in South Wales for all things ‘feel good and happy’ and as Amy says …
“I smile so much each time I hear someone tell me how much they enjoyed visiting our beautiful little shop, that was the goal; to open a ‘Shop of Lovely’, to feel good again and to spread some happiness to others too”
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